I'm Kelvin, a results-oriented marketing strategist and business analyst based in Canada. With a sharp eye for market trends and a passion for unlocking business potential, I specialize in crafting data-backed strategies that drive measurable growth. Whether it's optimizing campaigns, analyzing performance metrics, or identifying untapped opportunities, I bring clarity and impact to every project. 

Let’s connect if you're looking for someone who can turn insights into action and ideas into revenue.

Highly skilled, well traveled, educated, experienced and professional. Bring a lot to the table- techical, administrative and know how's.

Professional Summary

I am a highly motivated, sales-driven professional with a strong academic background in Information Technology and Business Management. My experience allows me to focus on technical components without losing sight of managing a business from a strategic point of view.

Core Qualities

• Good knowledge and passion for marketing, management, and business processes

• A self-starter who can manage multiple projects and drive them to successful completion

• Able to explain complex metrics in plain language and present key findings

• Comfortable working alone or in teams

• Creative mindset with quick learning ability

• Strong interest in innovative, cutting-edge concepts

• Extensive social media knowledge (Facebook, Twitter, YouTube, etc.)

Essential Skills

• Elicit and document high-quality business requirements

• Translate IT requirements into business terms

• Collaborate with internal business/development teams

• Investigate and resolve client support issues

• Advise clients on customization and implementation

• Conduct training on new functionalities

• Conduct testing, review documentation, and support change management

• Analyze business models for profitability

• Offer international experience and strong common sense

Objective

To work alongside sales and development teams to define solutions and gather requirements—delivering business-aligned results that support long-term vision and market leadership.

Education

• Carleton University – Degree in Information Technology

• Sprott School of Business – Carleton University – MBA, Business Administration

• UWI School of Business – Small Business Management Certificate

• Algonquin College – Computer Information Technology

Experience

Self-Employed

Expert Digital Marketer | 2010 – Present

• Design layouts for communications (presentations, newsletters, brochures)

• Develop and manage digital marketing campaigns (web, mobile, social media)

• Interface with marketing/PR teams and manage agencies

• Maintain site analytics, SEO, AdWords, and campaign reporting

• Create multimedia packages and content strategy

Cognos Business Intelligence

Computer Systems Manager (Contract) | 2008 – 2010

• Manage IT operations and develop policies

• Coordinate with clients on system requirements

• Lead teams to develop, implement, and operate information systems

• Oversee budgeting and expenditures

Department of National Defence (Gov’t of Canada)

IT Security Analyst (Contract) | 2006 – 2008

• Managed security monitoring for global Microsoft corporate network

• Performed network traffic analysis and responded to threats

• Used tools like ISS Site Protector, Snort, SQL Studio, and ISA Firewall

• Certified: CCNA, CWNA

• Investigated malware outbreaks and implemented remediation

Northern Telecom Limited (Nortel Networks)

System Design | 2004 – 2006

• Optimized telecom/web software performance

• Integrated WebTV, speech, and SMS in telephony apps

• Enhanced UX/UI in smartphone and web apps

• Developed secure interoperability with remote messaging servers

Standard Life Insurance Company

Insurance & Investment Sales Representative | 1998 – 2004

• Sold insurance policies (life, auto, medical, property, etc.)

• Analyzed policies and advised on changes/additions

• Handled claims, renewals, and customer onboarding

• Implemented bookkeeping systems and client networking strategies

Arthur Anderson LLP

Business Competitive Analyst (Junior → Senior) | 1993 – 2002

• Analyzed trends to inform product and marketing decisions

• Built and maintained BI dashboards and scorecards

• Designed forecasting tools and reports for executives

• Collaborated with marketing, sales, and finance on strategic planning

• Synthesized multi-source data for visual reporting

• Supported internal customers with custom BI solutions

Senior Analyst Responsibilities

1. Financial Analysis, Reporting & Audit Prep (70%)

• Forecast sales (weekly/monthly/quarterly)

• Analyze budgets, cost-saving, and revenue opportunities

• Manage pricing strategies and performance variance reports

• Oversee accounts payable, invoice payments, deposits, and refunds

2. Budgeting (15%)

• Prepare financial plans and meet government reporting requirements

• Guide departments through budget-to-actual analysis and planning

3. Employee Engagement & Administration (15%)

• Lead Finance & Purchasing teams, manage training and performance

• Resolve internal issues, encourage employee satisfaction

• Ensure compliance with safety and quality policies

4. Health & Safety

• Promote safe work environments

• Enforce adherence to quality management systems

• Act as a role model for workplace wellness and safety