Results-driven senior marketing professional with extensive experience developing and executing innovative 360° marketing strategies that drive revenue growth and brand engagement. Skilled in leveraging market research, performance analytics, and competitive insights to inform data-backed decisions and maximize ROI.

A native English speaker with advanced writing and editing skills, delivering high-impact, UX-focused content across channels for diverse audiences. Proven ability to lead cross-functional teams, foster strong client relationships, and create compelling brand messaging—all while managing timelines and budgets effectively.

Thrives in fast-paced environments, with a strong focus on collaboration, adaptability, and performance.

SUMMARY

• Results-driven senior marketing professional with 20+ years developing and executing innovative 360° marketing strategies that drive revenue growth and brand engagement.

• Skilled in leveraging market research, performance analytics, and competitive insights to inform data-backed decisions and maximize ROI.

• A native English speaker with advanced writing and editing skills, delivering high-impact, UX-focused content across channels for diverse audiences.

• Proven ability to lead cross-functional teams, foster strong client relationships, and create compelling brand messaging, all while managing timelines and budgets effectively.

• Thrives in fast-paced environments, with a strong focus on collaboration, adaptability, and performance.

WORK HISTORY

Head Consultant
The Communications Whisperer – ON, Canada
January 2020 to Present

• Provide strategic, results-driven marketing consulting, including audits, content development, and implementation across traditional and digital platforms.

• Leverage data insights to refine brand voice, enhance visibility, and boost audience engagement through customized marketing strategies.

• Support executive teams in brand positioning and reputation management by creating corporate materials, marketing collateral, and SEO-optimized content for campaigns and social media.

• Solidify brand consistency across traditional and new media platforms.

• Establish partnerships with complementary brands and influencers for co-marketing opportunities that maximize exposure while minimizing costs.

Marketing Communications Manager (Contract)
The Door Maker – ON, Canada
February 2024 to December 2024

• Launched the redesigned website in April 2024, delivered an uplift of 64.4% in traffic in the first 30 days and converted latent repeat visitors into sales by implementing email marketing flows.

• Implemented and maintained SEO tactics to expand market share in North America, boosting revenue, customer engagement, and client retention.

• Raised Share of Voice by 11% in 60 days, repositioning to a place of dominance in manufacturing.

• Developed engaging strategies and created content for the digital ecosystem by designing, copywriting, and scheduling posts, reels, stories, videos, and audio prompts for the website, blogs, email flows, e-marketing promotions, and social media channels.

• Established partnerships with complementary brands for co-marketing and digital advertising opportunities that maximize exposure while minimizing costs.

Content Marketing Strategist (Contract)
Arctic Leaf Inc. – Toronto, ON (Remote)
December 2022 to December 2023

• Achieved a 13% average uplift in annual revenue for clients as the account manager, by directing teams of copywriters, designers, and implementation specialists in delivering lucrative email marketing campaigns.

• Developed comprehensive marketing plans, leading to successful product launches and increased market share.

• Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.

Social Media Designer (Contract)
Neptune Communications Inc. – Barbados (Remote)
January 2021 to November 2022

• Co-authored, redesigned and launched the company website in August 2021.

• Magnified brand visibility, awareness, and engagement through strategy development, setting-up, and mobilizing social channels.

• Created content, scheduled and managed all aspects of digital messaging including B2B and B2C copy-writing, artwork and video production.

Digital Media Strategist, Group
The Nation Group of Companies – Barbados
April 2014 to November 2019

• Digital Media Strategist, Group (May 2017 – November 2019)

  • Promoted to the executive management team for the group of media companies spanning newspapers, publications, radio and digital media.

  • Led a team of three and surpassed the 12-month sales target of an annual uplift of US $250,000 in less than 7 months.

  • Increased digital subions by 12% for newspapers and 8% for magazines by revising the digital strategy and partnering with Marketing and Advertising Sales departments to implement it.

• Senior Marketing Communications Officer (April 2014 – May 2017)

  • Delivered uplift in paid subscribed entries for Nation Funathalon Charity (walk/run) 5K event from 2,500 in 2013 to 9,500 in 2016.

  • Identified new business opportunities by developing customizing app deliverables, increasing digital publication subions by 54%.

Public Relations Manager
Sandy Lane Hotel – Barbados
December 2010 to May 2013

• Extended the brand of the AAA 5-Diamond leading luxury resort of the Caribbean into an interactive and engaging online experience by developing a guest App, ing website content, monthly e-newsletters, and direct emails.

• Implemented and defined the social media strategy for the resort from the ground up on Facebook, X (formerly Twitter), YouTube, LinkedIn, Instagram and TripAdvisor platforms.

• Fulfilled public relations functions, hosted international press and publicists and coordinated media junkets.

EDUCATION

• Bachelor Sc. – Business Management, University of the West Indies – Cave Hill Campus, Barbados, 2000

CERTIFICATIONS

• Design Thinking and Creativity for Innovation, University of Queensland, Australia, 2021

• Rhetoric: The Art of Persuasive Writing and Public Speaking, Harvard Business School Online, 2021

• Business Communications, Barbados Institute of Management & Productivity (BIMAP) Online, 2020

• Event Management for Business Professionals, The University of the West Indies Barbados, 2016

• Digital Marketing, EduPristine Inc. Online, 2016

SKILLS

• 360 Marketing Approach

• Verbal and Written Communications

• Public Relations

• Broadcasting and Presentations

• Crisis Response and Negotiation

• Data Analysis

• Leadership and Mentorship

• Revenue Generation

COMPETENCIES

• Canva

• Klaviyo

• Mailchimp

• Wondershare Filmora

• Slack

• WooCommerce

• Shopify

• Google Analytics

PROFESSIONAL ACCOMPLISHMENTS

Supported Executive Team and Board of Directors
Regional Advertising Manager, LIAT Airline

• Appointed an additional role and served as the Designated Communications Officer to the Executive Merger Team throughout the LIAT/Caribbean Star negotiations in 2007.

• Controlled highly-sensitive information and authored all internal and external communications including speeches, briefings, correspondence to union representatives, slideshows, presentations, press releases and media interviews, strategically disseminating information to targeted audiences and shareholders through traditional and creative media while honoring strict timelines.

Created Internal Newsletter and Crisis Management Communications Plan
Public Relations Manager, Sandy Lane

• Authored comprehensive reference guide to facilitate turnkey operations between departments and suppliers.

• Designed an effective crisis management plan that bridged language and cultural barriers.

AFFILIATIONS

• IABC - International Association of Business Communicators

  • Member 2012 – 2017

  • VP Communications, 2016

VOLUNTEERING

Variety, The Children's Charity (Barbados Chapter)
Former Member, Past Crew - Public Relations

• Raised awareness about issues concerning the special needs community through educational workshops and outreach programs.

• Aided in caring for children with special needs during events.

• Boosted fundraising efforts, securing valuable donations through targeted campaigns.

• Mentored new volunteers, fostering a supportive and inclusive team environment.

Rotary Club of Barbados West
Former Rotarian, Editor of Club Newsletter

• First Female Inducted

• Designed and served as Editor of the Weekly Club Newsletter, informing local and regional club members of ongoing and upcoming projects, events, and activities.

• Driver for Meals-on-Wheels weekly food distribution program.

• Assisted with club activities, fundraisers, and special programs.

AWARDS & ACCOLADES

• AAF (American Advertising Federation) ADDY Awards

  • Best of Show, Gold, Solo Voice Talent, Radio

  • 2 x Silver, Female Voice Talent, Radio

• The Nation Publishing Company Limited

  • Winner, Ms. Amity 2016 and 2014

  • Winner, Best Supporting Staff Member 2014

• NIFCA (National Independence Festival of Creative Arts) Awards

  • Honorary Achievement in Fine Arts - 1 Silver and 2 Bronze