Dhanto Yang is a results-driven marketing and growth leader with over 15 years of experience spanning fintech, SaaS, e-commerce, telco, and edtech across Southeast Asia and China. Currently, he serves as Head of Marketing Solutions & GTM Strategy at 1ENGAGE, a customer engagement platform specializing in WhatsApp and omnichannel communication. In this role, Dhanto leads go-to-market strategy, digital campaigns, and client growth initiatives for B2B and enterprise clients.

Prior to this, Dhanto was AVP of Brand Marketing for Commerce & Fintech at Bukalapak, where he led major product launches including BukaTabungan (in partnership with Standard Chartered), Bmoney Stock & Mutual Fund, and Bmoney Privilege for high-net-worth users. He also played a key role in increasing GMV and improving fintech adoption across the platform.

Earlier in his career, Dhanto was Head of Product Marketing at Mekari, where he scaled B2B SaaS adoption through SEO, CRM automation, and high-impact content campaigns. He also held senior marketing roles in China, including Director of Global Marketing & Platforms at EF Education First and Global Product Marketing Manager at Gameloft, where he drove international campaigns and localized go-to-market strategies.

Dhanto holds an MBA from UIBE Beijing and a bachelor’s degree in graphic design from Universitas Tarumanagara. He is fluent in English, Bahasa Indonesia, and Mandarin Chinese.

 

CORE COMPETENCIES

• Product Marketing & Go-to-Market (GTM) Strategy

• Digital & Performance Marketing

• Brand Strategy & Positioning

• Revenue Growth & Pipeline Management

• Customer Acquisition & Retention

• Market Research & Competitive Analysis

• Omnichannel Marketing (Online & Offline)

• SaaS, Fintech, E-commerce & EdTech Expertise

TECHNICAL SKILLS & TOOLS

Digital Marketing Tools: Google Ads, Meta Ads, SEO, CRM, Email & WhatsApp Marketing
Analytics & Performance: Google Analytics, Tableau, A/B Testing
Design & Content: Adobe Photoshop, Illustrator, Premiere Pro
Business & Productivity: Microsoft 365, Google Workspace

EDUCATION

MBA in International Business
University of International Business and Economics (UIBE), Beijing, China (2008–2010)

Bachelor’s in Graphic Design
Tarumanagara University, Jakarta, Indonesia (2002–2006)

LANGUAGES

• English (Fluent)

• Bahasa Indonesia (Native)

• Chinese (Fluent)

PROFESSIONAL EXPERIENCE – INDONESIA

Head of Marketing Solutions & GTM Strategy
1ENGAGE (Part of PT Dian Swastatika Sentosa Group)
Feb 2024 – Feb 2025

• Led marketing strategy for 1ENGAGE, a Customer Engagement Platform (CEP) focused on WhatsApp marketing

• Executed GTM strategies to boost brand awareness and lead generation

• Used cost-effective channels to improve engagement and retention

Associate VP of Brand Marketing – Commerce & Fintech
Bukalapak (IDX: BUKA)
Apr 2022 – Feb 2024 | Jakarta

• Managed marketing for E-commerce, Digital Banking, Payments, Fintech, Logistics, and B2B products

• Launched BukaTabungan, acquiring 310K+ CASA customers in one year

• Released Bmoney Stock, Mutual Fund, and Bmoney Privilege in partnership with CGS-CIMB & Ashmore

• Hosted Digital Acceleration Summit 2023: 173 attendees, 105 MQLs, 10 SQLs

• Increased GMV by 32% via improved operations and performance marketing

Senior Digital Product Marketing (Dept. Head)
Smartfren Telco
Oct 2021 – Apr 2022 | Jakarta

• Launched 1Engage, Smartfren’s first PaaS omnichannel ad solution

• Created new revenue streams

Head of Product Marketing
Mekari
Feb 2020 – Aug 2021 | Jakarta

• Managed team of 11 for B2B marketing of HRIS, Accounting, and Tax SaaS products

• Reached ~300% YoY sales growth through lead nurturing

• Improved conversion rate by 11% MoM

• Boosted organic traffic to ~600K (3x growth), reaching 71% keyword share

• Ran #MoveToCloud campaign: 4.7M+ impressions, 40% MQL-to-SQL conversion improvement, 80+ monthly inquiries

PROFESSIONAL EXPERIENCE – CHINA

Director of Global Marketing & Online Platforms
EF Education First
Dec 2016 – Jan 2020 | Shanghai

• Promoted from Director of Global Product Marketing

• Led GTM, sales enablement, and digital campaigns across China, Indonesia, and Russia

• Created global partnerships (Olympics, Pottermore, Warner Bros)

• Launched EF’s first WeChat Mini Program: 41% qualified lead conversion

• Boosted leads by 35%, cut CPL by 80%, increased web traffic by 45%

• Ran “NameTale” campaign: 8,000+ activations and 301 leads

Director of Product & Marketing
True Digital Plus
Mar 2016 – Aug 2016 | Shanghai

• Reported to Country GM (Thailand HQ)

• Drove market entry in North America

• Built GTM and enablement tools for partners

Global Product Marketing Manager
Gameloft
Feb 2014 – Mar 2016 | Beijing

• Worked on games like Order & Chaos, Dungeon Hunter, Real Football, Immortal Odyssey

• Planned GTM strategies for brand awareness and installs

• Managed marketing deliverables for acquisition and monetization

• Coordinated with global marketing, PR, KAMs, and partners

Product Manager
Mila AG
Sep 2012 – Oct 2013 | Shanghai

• Launched product in Indonesia & China

• Integrated payments and BD pipelines

International Game Product Manager
Kunlun Co. (Koramgame)
Nov

2010 – Aug 2012 | Beijing

• Handled German, Bahasa Indonesia, English, Arabic versions

• Worked on games: Three Kingdoms Online, Dynasty Saga, Call of God

• Led localization, community engagement, traffic generation