As a passionate and results-driven digital marketing specialist, I have over 5 years of hands-on experience in digital marketing, social media management, and content creation. I have expertise in campaign development and execution that not only drives engagement but also tries to make real connections between brands and audiences.

I have working knowledge in all areas of digital marketing, including social media strategies, email marketing, SEO, PPC, and analytics showing results of performance. I have an eye for designing on-purpose and visually stunning content in any capacity using Adobe Creative Suite, Canva, and the latest generative AI tools.

I take a data-driven approach to my work, using all platforms, including Google Analytics, Meta Ads, Hootsuite, and SEMrush, to analyze all aspects of campaigns, refine and improve strategies, and make sure I am delivering the best reach, ROI, and impact for brands.

WORK PROFILE

• Dynamic Digital Marketing Specialist with 5+ years of experience in digital media, SEM, social media management, and brand communications.

• Proven success in developing and implementing marketing strategies, conducting research-driven campaigns, managing online promotions, and preparing communication materials that boost brand visibility, engagement, and revenue.

• Skilled in SEO, PPC, analytics, and e-commerce marketing, with a strong ability to align marketing initiatives with business development goals.

PROFESSIONAL EXPERIENCE

AMAGI – Bangalore, India
Creative Executive (12/2021 – 04/2025)

• Developed and executed digital communication strategies across social, email, and web platforms, boosting audience growth and brand visibility.

• Designed and implemented a LinkedIn ad campaign for Amagi’s Streaming Insights Report, achieving 10K–50K impressions across global markets.

• Prepared marketing materials, reports, and briefs to support campaigns and stakeholder presentations.

• Conducted analytical marketing studies using Google Analytics, Semrush, and Search Console to optimize campaign performance.

• Managed and executed email marketing and online promotions, driving conversions and customer engagement.

• Partnered with cross-functional teams to align marketing activities with business plans and development goals.

SBSOL DIGITAL PVT LTD – Kochi, India
Social Media Executive (09/2019 – 12/2021)

• Implemented multi-channel communication strategies, including Facebook Carousel Ads, leading to a 35% increase in CTR and on-site engagement.

• Created and managed content portfolios for clients across web and social platforms, ensuring consistent brand representation.

• Conducted competitor and audience research to guide campaign development.

• Maintained and updated digital databases for client campaigns, ensuring data accuracy and tracking KPIs.

• Responded to client inquiries and coordinated marketing activities to support business development opportunities.

THE BERTOSSI GROUP (WATER POLO RESTAURANT) – Halifax, Canada
Team Member (08/2025 – Present)

• Supported daily operations and collaborated with staff to deliver high-quality customer service.

• Contributed to a positive brand reputation through teamwork and efficiency in a fast-paced environment.

EDUCATION

BHARATHIDASAN UNIVERSITY – Trichy, India

• Bachelor of Science in Visual Communication (06/2015 – 04/2018)

TECHNICAL SKILLS

• SEM & Analytics: Google Analytics, Semrush, Google Search Console

• Content & Design Tools: Canva, Adobe Photoshop, Illustrator, Premiere Pro, After Effects

• Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest, YouTube

• Email & Automation: Mailchimp

• Database & Project Tools: Trello, Slack, Google Workspace, MS Office

CERTIFICATIONS

• Google Ads Search Certification (2025)

• Strategic Content Marketing (2025)

• Google Ads Certification (2021)

• Digital Marketing Certification (2019)

• Television Production (2018)

ACHIEVEMENTS

• Delivered 10K–50K global impressions through targeted LinkedIn ad campaign.

• Drove 35% lift in website engagement through optimized Facebook product carousel ads.

• Improved campaign approval turnaround by 30% through proactive client communications.

ADDITIONAL INFORMATION

• Languages: English (fluent), Malayalam (fluent), Tamil (fluent), Hindi (basic)

• Work Authorization: Legally authorized to work in Canada (Open Work Permit)